How to Market to Mindstates is an ebook that teaches you how to bypass consumers’ unconscious filters and drive new behaviors for better marketing strategies. More
Market to Mindstates KEY FEATURES
Defining Consumer Goals
Context is Everything
9 Motivations that drive consumer behavior
Why behavioral design trumps intuition
In order to influence behavior, you’ve got to understand it first.
How to Market to Mindstates gives you a detailed breakdown of why we choose the actions we do.
You’ll figure out how to define consumer goals, then how to target these goals to create stronger emotional connections between them and your brand.
It sounds technical, but it’s all very accessible, with real-world examples to guide you along and illustrate concepts.