SaaS Pricing Strategy by ProfitWell is 10 chapters and 139 pages of e-book information on how to use pricing to unlock growth. More

Access an in-depth guide to understanding and optimizing your recurring revenue pricing strategy.

Presenting:Β SaaS Pricing Strategy, byΒ ProfitWell.

CHAPTER 1: WHY YOU NEED A PRICING STRATEGY

Every SaaS company is different, but almost every single one makes a mistake that puts the company in jeopardy. They don’t understand their pricing.

CHAPTER 2: WHY VALUE BASED PRICING IS THE BEST PRICING STRATEGY

How do you decide the price of your product?

CHAPTER 3: THE IMPORTANCE OF QUANTIFIED BUYER PERSONAS

Most companies are sure they know their customers. But the truth is that the majority of businesses have no idea who their customers really are. Even worse, they are not putting real effort into finding out.

CHAPTER 4: USING QUANTIFIED BUYER PERSONAS AS PART OF YOUR PRICING PROCESS

If you are already quantifying your buyer personas, or used the previous section as a jump-off point for learning more about your customers, then you are off to a great start with your SaaS business.

CHAPTER 5: HOW TO FIND THE RIGHT VALUE METRIC FOR YOUR BUSINESS

In SaaS pricing, you’ve got to decide not only how much to charge, but what you’re charging for. This is your value metric.

CHAPTER 6: HOW YOUR COMPANY CAN BUILD A PRICING MACHINE

Every company already has access to a ton of data to build the best pricing for their company. However, implementing a great strategy is another challenge altogether.

CHAPTER 7: DESIGNING YOUR PRICING PAGE

In the first chapter of SaaS DNA, we looked at The Anatomy of a SaaS Marketing Site to help you build the most important page on your SaaS site: the pricing page.

CHAPTER 8: WHY YOU SHOULDN’T A/B TEST YOUR PRICES

A/B testing your pricing page to figure out the optimum amount to charge for your product sounds great in theory.

CHAPTER 9: WHY LOCALIZING YOUR PRICING INCREASES YOUR GROWTH

Choosing the right price point is key to appealing to your target customers, but if you are just reaching out to your local audience, you are missing out on one of the greatest parts of SaaS–the fact that it is global.

CHAPTER 10: WHY YOU SHOULD BE SMART ABOUT DISCOUNTING

To get people into their product, many SaaS companies turn to discounts to increase acquisition. They think that they can raise prices later, once these customers see the value in the product. But by discounting, you have already hurt that value.

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