Social media can be a powerful tool in your digital marketing arsenal, but you will find it difficult to use it effectively if you are not tracking its performance.
For most social media marketers creating periodic or campaign reports is one of the most time-consuming and annoying tasks.
But with Social Status, you can save time on this process and be more efficient!
Social Status effectively automates your social media reports for Facebook, Instagram, YouTube and Twitter.
Social Status is perfect for social marketers who want to free up their time and take away the hassle of manual reporting.
It’s also the ideal solution for digital agencies who need to report across all their clients’ social media activity.
What does Social Status do?
Social Status is a powerful social media analytics suite consisting of 4 products: Profile analytics, ads analytics, competitor analytics, influencer analytics.
You can login to the dashboard and access live social data 24/7 as well as export and download data in CSV or PDF format.
Profile Analytics enables you to track the performance of all the Facebook pages, Instagram business profiles, YouTube channels and Twitter profiles you have admin access to.
We’re also excited to announce that we will soon be offering integrations with LinkedIn and Pinterest!
Rather than logging in separately to each channel you can consolidate all your owned profiles in one place to access analytics, insights and reports.
You can also see month-on-month performance across all your key performance metrics including
- Video views
- Interactions (reactions, comments, shares)
- Page likes / followers
- Link clicks
View top performing posts and sort posts by criteria such as engagement rate, organic reach, video views, interactions, comments, shares, link clicks and more:
Track engagement and interactions day by day, week-on-week or month-on-month and view daily growth trends:
Find the best days and times where engagement is highest.
In the chart below, post volume is represented by the blue bars and the engagement Rate trend is represented by thered line:
Ads Analytics enables you to connect your Facebook Ad Accounts and track the performance of all your ad campaigns on Facebook, Instagram and Messenger.
You can see a summary of all the campaigns you’ve run in a given time period split by objective.
Social Status supports all major Facebook ad objectives:
You can visually see all the ads you’ve run on Facebook and Instagram including all critical metrics broken down at the Ad level and sorted by lowest Cost Per Result based on the ad campaign objective.
Other performance details include:
- Total amount spent per Ad
- Total Results, Result Rate and Cost Per Result (specific to each ad campaign objective)
- Ad Set audience targeting (location, demographic, interest)
- Ad Relevancy Score (Facebook’s quality score)
- Ad Placement
- Interest Expansion
If you run ads for multiple pages from the one Ad Account, no problem!
You can filter ads by the Page in addition to filters for Ad Objective and Time Interval.
In addition, you can see all the critical performance metrics for your Campaigns, Ad Sets and Ads:
With Social Status you can easily see secondary metrics for each Ad Objective in addition to the primary result metrics.
For example, you may run a Post Engagement campaign with ads that contain links in the copy.
From the Details screen you can see all primary and secondary result metrics enabling you to gain full visibility over each and every campaign.
Competitor Analytics enables you to track the performance of any public Facebook page, Instagram business profile, YouTube channel or Twitter profile and see their post and engagement performance over time.
This is perfect for benchmarking your profiles against competitors or other organizations.
You can discover what’s working across your competitors and how your metrics stack up.
Break each competitor down into Interactions or for Facebook into each individual reaction (Like, Love, Haha, Wow, Sad, Angry).
See engagement and interaction trends by day and view competitors post frequency vs result.
On the Content Feed you can see all competitors’ content and sort all posts by highest interactions or engagement rate to see what kind of content among competitors works best.
Influencer Analytics enables you to track the performance of any public Facebook page or Instagram Business profile of an influencer.
You can add influencers you work with or plan to work with to understand their performance.
Generate PDF reports instantly for the Facebook and Instagram profiles you admin, as many other channels.
Benchmark engagement and community growth metrics against historical performance, competitors and industry.
Forget manually compiling data.
Get stakeholder-ready reports delivered to your inbox each week.
Engagement Feed shows you top performing content in your industry to help inform what you post.
Get actionable insights to improve what you post about, when you post and how often.
Been using SocialStatus since the early days and was the quickest way to benchmark our competitors social activity.
Great product + an awesome team who are super smart and very responsive.